Top 13 AI Tools for Email Marketing in 2025 (With Real Examples)

Boost your open rates, save time, and drive results with smart email automation tools.

Email marketing has changed a lot in recent years. In 2025, it’s no longer just about sending bulk emails. Now, it’s about sending the right message to the right person at the right time—automatically.

This is where AI tools for email marketing come in.

These tools use artificial intelligence to:

• Write email copy

• Suggest the best time to send

• Personalize messages

• Segment audiences

• Boost open and click rates

If you’re a marketer, small business owner, or content creator, using AI for email marketing can save hours of work and bring better results.

In this post, we’ll show you the top 13 AI-powered email tools in 2025. We’ll break down each tool’s features, pricing, and give you real-world examples of how they work.

Let’s dive in.

Why Use AI in Email Marketing?

AI is changing the way we do marketing. It’s not just a trend—it’s a necessity if you want to stay ahead.

Here’s why you should consider using AI in your email strategy:

1. Save Time with Automation

Manually writing and sending emails takes time. AI can help you:

• Write subject lines

• Generate content

• Schedule delivery

• Set up automatic replies

You spend less time managing campaigns and more time growing your business.

2. Smarter Targeting & Segmentation

AI analyzes data like:

• User behavior

• Past purchases

• Click history

It groups your audience into segments. You can send each group more personalized emails that convert better.

✍️ 3. Personalized Content That Converts

Personalized emails get higher open rates. AI can:

• Suggest the best tone for your audience

• Add dynamic content like names or product suggestions

• Create product-based recommendations

4. Better Results (More Opens, Clicks & Sales)

AI tools track what works and what doesn’t. They improve your campaigns over time.

This means:

• Higher open rates

• More clicks

• More conversions

5. Smarter Decisions with Data

AI doesn’t guess. It uses real data to:

• Test subject lines

• Track performance

• Suggest improvements

You always know what’s working.

In short: AI tools make your email marketing faster, smarter, and more effective.

What to Look for in an AI Email Marketing Tool

Before we get to the list, here are a few things to check when choosing the right tool:

✅ AI Features You’ll Actually Use

Not all AI features are useful for everyone. Look for tools that include:

• Smart subject line generators

• Predictive send times

• Content suggestions

• Automatic segmentation

✅ Easy to Use

You shouldn’t need a developer to run your campaigns. Choose tools with:

• Drag-and-drop editors

• Guided setup

• Helpful tutorials

✅ Integration with Your CRM or E-commerce Tools

Make sure it connects with tools you already use like:

• Shopify

• WordPress

• HubSpot

• WooCommerce

✅ Budget-Friendly Options

Some AI email tools offer free plans or low-cost starter tiers. Start small, then upgrade as you grow.

✅ Real-Time Analytics

The best tools show:

• Who opened your email

• What they clicked

• Which version worked better

This helps you improve your campaigns continuously.

Best 13 AI Tools for Email Marketing (With Real Examples)

Here’s where the real magic begins. Let’s explore the top tools that are helping marketers win in 2025.

1. Mailchimp with AI Smart Recommendations

Overview:
Mailchimp is one of the most popular email tools around. In 2025, it’s smarter than ever with built-in AI.

Key AI Features:

• Smart Content Assistant to help write email copy

• Predictive segmentation to group your audience

• Subject line tester to improve open rates

• Product recommendations based on past purchases

Best For:
E-commerce stores, startups, and creators

Real Example:
An online clothing store used Mailchimp’s AI to create tailored product emails. By using predictive segmentation, they sent specific items to people based on shopping behavior. The result? A 32% increase in click-through rates and more repeat purchases.

Pricing:
Free plan available. Paid plans start at $13/month.

2. ActiveCampaign with Predictive Sending

Overview:
ActiveCampaign is a strong tool for automation. In 2025, its AI engine helps you know exactly when to send your emails for the best results.

Key AI Features:

• Predictive sending (best time per contact)

• Smart automation rules based on behavior

• Advanced audience segmentation

• AI-powered email builder

Best For:
Small to medium businesses, SaaS companies

Real Example:
A software startup used ActiveCampaign to set up onboarding emails for new users. By using predictive sending, they reached users when they were most likely to check emails. This led to a 25% boost in user activation.

Pricing:
Starts at $39/month. Free trial available.

3. HubSpot’s AI Email Builder

Overview:
HubSpot is a full CRM, but its email marketing tools are powerful on their own. In 2025, they’ve added smart AI features to make building and sending emails easier than ever.

Key AI Features:

• AI-generated subject lines and copy

• Personalized email flows

• Predictive lead scoring

• Smart send times

Best For:
B2B businesses, marketers using full CRM platforms

Real Example:
A marketing agency used HubSpot to send lead-nurturing campaigns. With AI writing tools and personalization, they doubled their click rates and improved lead conversion by 45%.

Pricing:
Email tools included in Marketing Hub plans. Starts free, paid plans from $20/month.

4. Brevo (formerly Sendinblue) AI Campaign Assistant

Overview:
Brevo has become one of the most user-friendly platforms for small to mid-sized businesses. With its recent updates, it now includes smart AI features for content and campaign optimization.

Key AI Features:

• AI-powered subject line and email content generator

• Predictive A/B testing suggestions

• Heatmap analytics for email interaction

• Smart automation workflows

Best For:
Nonprofits, educators, service-based businesses

Real Example:
A non-profit used Brevo’s AI campaign assistant to create donation request emails. It suggested better subject lines and optimal sending times. After switching to Brevo’s AI tools, they saw a 20% increase in donations from one campaign.

Pricing:
Free plan available. Paid plans from $25/month.

5. Rasa.io (AI-Powered Newsletter Tool)

Overview:
Rasa.io is unique—it focuses on creating automated, personalized newsletters. Instead of manually curating content, it uses AI to tailor every email to each subscriber’s interests.

Key AI Features:

• Dynamic content personalization

• Automated newsletter generation

• Behavioral learning from opens & clicks

• Integration with blog feeds, podcasts, and more

Best For:
Media companies, bloggers, education and coaching platforms

Real Example:
An online learning platform used Rasa.io to send weekly personalized newsletters based on each user’s interests. The AI selected blog articles and videos for each subscriber. This resulted in a 50% increase in open rates and better retention.

Pricing:
Free for up to 1,000 contacts. Paid plans from $29/month.

6. GetResponse with AI Email Generator

Overview:
GetResponse has been around for a while, but its 2025 version includes a powerful AI email generator powered by GPT-style tech.

Key AI Features:

• Smart content generation for emails and landing pages

• AI subject line writing assistant

• Automated campaign builder

• Advanced segmentation and targeting

Best For:
Solopreneurs, affiliate marketers, growing e-commerce brands

Real Example:
A digital marketing coach used GetResponse’s AI writer to create email courses and promo messages. The emails felt natural and targeted. After testing, the AI-written emails got 27% more responses than manually written ones.

Pricing:
Free plan for 500 contacts. Paid plans start at $19/month.

7. Seventh Sense

Overview:
Seventh Sense doesn’t replace your email tool—it enhances it. It works with platforms like HubSpot and Marketo to improve delivery timing through advanced behavioral AI.

Key AI Features:

• Predictive delivery timing

• Behavioral analysis from open and click data

• Send-time optimization for every contact

• Enhanced deliverability

Best For:
Sales teams, B2B marketers, content-driven businesses

Real Example:
A tech company using HubSpot integrated Seventh Sense to optimize their weekly newsletters. Instead of blasting emails all at once, Seventh Sense scheduled emails based on each contact’s behavior. The result? A 40% increase in open rates and more booked demos.

Pricing:
Starts at $64/month. Custom pricing for larger teams.

8. Constant Contact with AI Insights

Overview:
Constant Contact has always been a reliable choice for small businesses. In 2025, it’s leveled up with new AI features that help boost engagement without complicating your workflow.

Key AI Features:

• Smart subject line suggestions

• Email content optimization tips

• Real-time performance analysis

• AI-powered resend to non-openers

Best For:
Local businesses, freelancers, service providers

Real Example:
A home decor brand used Constant Contact to send promo emails. The AI recommended alternative subject lines and optimized send times. They also used auto-resend for people who didn’t open the first email. Result? A 22% boost in total email revenue.

Pricing:
Starts at $12/month. Free trial available.

9. Benchmark Email with Smart Automation

Overview:
Benchmark Email focuses on simplicity and results. Its AI tools are designed to help non-tech users create automated campaigns that feel deeply personal.

Key AI Features:

• Drag-and-drop email builder with smart prompts

• AI content generation and testing

• Automation workflows with smart triggers

• Predictive engagement analytics

Best For:
Fitness brands, restaurants, and local marketers

Real Example:
A fitness coach launched an 8-week challenge using Benchmark’s automation and smart content. Emails were personalized with user names and goals. Open rates went up by 31%, and they gained 200+ new leads.

Pricing:
Free for up to 500 contacts. Paid plans start at $15/month.

10. Mailmodo with GPT AI Integration

Overview:
Mailmodo stands out with AMP-powered interactive emails. In 2025, it combines that with GPT AI, making it perfect for emails that not only get opened—but also get action.

Key AI Features:

• GPT-based email writing assistant

• AMP email builder (surveys, forms inside emails)

• Personalized workflows

• Performance-based suggestions

Best For:
Startups, product teams, feedback collection campaigns

Real Example:
A SaaS company used Mailmodo to send interactive feedback forms embedded in emails. The copy was generated using the AI assistant. Their response rate was 2.5x higher compared to static email forms.

Pricing:
Free plan available with limited features. Paid plans from $39/month.

11. Ortto

Overview:
Ortto is a rising star in the AI-powered email marketing space. It combines marketing automation with powerful predictive analytics to help you create smarter customer journeys.

Key AI Features:

• Predictive lead scoring

• AI-powered email workflows

• Customer behavior tracking

• Visual journey builder with smart triggers

Best For:
SaaS, customer success teams, lifecycle marketers

Real Example:
A SaaS platform used Ortto to segment users based on app usage. The AI helped score leads and trigger tailored emails at the right time. As a result, the company saw a 37% increase in paid conversions from free trials.

Pricing:
Free plan available. Paid plans start at $29/month.

12. Phrasee

Overview:
Phrasee specializes in AI-generated copywriting, especially for subject lines, email body text, and calls-to-action (CTAs). It uses NLP (natural language processing) and deep learning to write high-performing email content that matches your brand voice.

Key AI Features:

• Dynamic subject line generation

• Brand voice learning AI

• A/B testing copy at scale

• Real-time performance optimization

Best For:
Large brands, agencies, enterprise marketers

Real Example:
An e-commerce brand used Phrasee to auto-generate subject lines for a major sale event. The AI tested different phrases and picked the highest-performing ones. This led to a 19% increase in open rates compared to previous campaigns.

Pricing:
Custom pricing (enterprise-level). Free demo available.

13. Optimail

Overview:
Optimail is built to optimize your email performance over time using real user data. It’s designed to test multiple versions of emails, track results, and constantly improve the messaging and structure.

Key AI Features:

• Smart A/B/n testing with auto-optimization

• Personalized email paths

• Behavior tracking and content variation

• Predictive campaign suggestions

Best For:
Growth marketers, DTC brands, experimentation-focused teams

Real Example:
A fashion retailer used Optimail to test five different email headlines and product placements. The AI automatically sent the best version to the remaining audience. This increased revenue per campaign by 28% and reduced unsubscribe rates.

Pricing:
Starts at $49/month. Scales based on volume.

How to Choose the Right AI Email Tool for Your Business

With 13 amazing tools on the list, it’s easy to feel overwhelmed. Here’s how to narrow down your options:

✅ 1. Define Your Goals

• Want to boost open rates? → Look for subject line optimization (e.g., Phrasee)

• Need help writing emails? → Try AI content assistants (e.g., GetResponse, Mailchimp)

• Focused on automation? → Go for advanced workflows (e.g., ActiveCampaign, Ortto)

• Want more conversions? → Use A/B testing tools (e.g., Optimail)

✅ 2. Know Your Audience Size

• If you have <1,000 contacts:

  • Start with free plans from tools like Rasa.io, Brevo, or Benchmark Email

• If you manage a large list:

  • Look into tools with behavioral optimization and enterprise features like Seventh Sense or Phrasee

✅ 3. Check Integration Support

Your email tool should work with:

• Shopify, WooCommerce, WordPress (for stores)

• Salesforce, HubSpot, Zapier (for automation)

• Google Analytics and CRMs

Check each tool’s integration page before you commit.

✅ 4. Consider Your Team’s Skill Level

• Beginners: Choose simple tools with guided setup (e.g., Benchmark, Mailchimp)

• Intermediate: Tools with drag-and-drop + automation (e.g., GetResponse, Constant Contact)

• Advanced: AI + CRM combos (e.g., Ortto, ActiveCampaign, Optimail)

✅ 5. Test Before You Commit

Almost every tool here offers:

• Free trials

• Freemium plans

• Demo walkthroughs

Always test with a small campaign before upgrading to paid plans.

Real-World Results: What Users Are Saying

Here are some real examples of how these AI tools are making a difference in 2025:

“We switched to ActiveCampaign for its predictive send times. Our welcome emails now get 2x more opens than before.”

— SaaS Founder, San Francisco

“Rasa.io literally runs our newsletter for us. It’s like hiring a full-time content marketer—but for free!”

— Marketing Director, Online Education Brand

“Mailmodo helped us collect 300+ feedback responses through email forms. No links. No redirects. Just direct replies.”

— Product Manager, Fintech App

“Phrasee saved us hours of copywriting work every week. The AI writes better headlines than most humans.”

— Head of Marketing, Retail Chain

These tools aren’t just trendy—they actually deliver.

Also Read

Top 13 AI Content Writing Tools

Top 25 AI Tools for Data Scientists

Final Thoughts: AI Is the Future of Email Marketing

Email marketing is far from dead. In fact, it’s smarter, faster, and more profitable than ever in 2025—thanks to AI.

With tools that:

• Predict the best time to send

• Write personalized content

• Optimize your subject lines

• Automate full campaigns
  … you can focus more on strategy and less on manual work.

Whether you’re a solo entrepreneur or a big marketing team, there’s an AI email tool out there that can fit your needs—and grow with you.

Don’t get left behind. Try at least one AI tool today and watch your email results improve.

FAQs

❓ What is the best AI tool for email marketing in 2025?

There’s no single “best” tool. For content generation, try GetResponse or Mailchimp. For timing optimization, Seventh Sense is great. For subject line AI, use Phrasee.

❓ Can AI really write emails that work?

Yes. AI tools like GetResponse and Mailmodo use GPT-style AI to write clear, targeted emails. Many users report higher engagement than manual emails.

❓ Are AI email tools expensive?

No. Many tools offer free plans or low-cost tiers, including Brevo, Rasa.io, and Benchmark Email.

❓ Do I need tech skills to use these tools?

Not at all. Most of these platforms are designed for beginners with simple editors, templates, and guided automations.

❓ Can I use these tools with Shopify or WordPress?

Yes. Most tools like Constant Contact, ActiveCampaign, and Mailchimp integrate with popular e-commerce and CMS platforms.